Who said there’s no such thing as a free ride?
On Sept. 7 (Labor Day) MARTA is inviting everyone to ride its trains and buses at no charge. The initiative is a love letter to loyal riders, and at the same time a potential way to introduce MARTA to new customers, according to agency representatives.
“Free Ride” is the second initiative to boost ridership that the transit agency has introduced in recent weeks. The Customer Rewards Program, which allows customers to earn free, round-trip Breeze tickets based on the number of trips they take during a 30-day promotional period, was introduced earlier in August.
“MARTA is continually looking for ways to thank our customers for their patronage and build ridership,” said Ryland McClendon, Assistant General of External Affairs in a press release. “The Free Ride allows us to acknowledge our loyal riders. At the same time, metro Atlantans who aren’t acquainted with MARTA can give the system a try.”
Fare gates at all MARTA rail stations will be open at the beginning of revenue service on Labor Day, so you won’t need a Breeze card. MARTA will be running on a Sunday schedule.
Customers are encouraged to tag their social media photos with #WhereWillYouGo and tell us about your experience.